Avalanche🔺

Over the past several months, we’ve focused on one thing: showing what’s possible when blockchain technology is put to work. Today, we’re bringing that story together. Our new brand reflects a simple belief: the future of blockchain will be defined by businesses using the technology to move money, modernize infrastructure, and create entirely new products and experiences. You’ll also notice a renewed connection to the imagery that inspired our name. Because like an avalanche, transformational change builds slowly, gains momentum, and eventually becomes impossible to ignore. That’s the moment we believe this industry is entering. Avalanche. Technology Built for Business. avalanche.com

Most people don’t care about blockchain. They care about better experiences. Last year, FIFA Collect moved its marketplace to an Avalanche L1. At Summit, FIFA Collect and Modex CEO Francesco Abbate will share how the move improved the platform powering FIFA’s digital collectibles ecosystem, and what comes next. FIFA Collect chose Avalanche after evaluating its options across scalability, cost, compatibility, customization, and security. The migration was so smooth that users barely noticed. Exactly how good infrastructure should work. Come to Summit to hear how blockchain can help one of the world’s biggest sports brands serve a growing global fan base without making the technology the story. Sept 16–17 | Chelsea Industrial, NYC Tickets: avalanchesummit.com

It just works. The most important technology is often invisible. You don’t think about what powers your internet, maps or payments. Blockchain is next. And Avalanche is ready for it. Built to power the products people use every day.

BREAKING: Deloitte & Avalanche Publish Stablecoin Playbook Stablecoins are increasingly becoming part of mainstream financial infrastructure. For institutions, the question is shifting from whether to engage to how. Developed by Deloitte and Ava Labs, the Stablecoin Playbook provides a practical guide to the different paths organizations can take, from issuing stablecoins and enabling payments to custody, infrastructure and tokenized deposits. It also explores the evolving global regulatory landscape and the steps institutions need to take to move from strategy to execution, including defining the business model, identifying the right use case, assessing internal capabilities, and building the necessary governance. For institutions evaluating where they fit in the stablecoin economy, this playbook offers a practical starting point, with a focus on the technology, infrastructure, and operational considerations required to bring enterprise-grade blockchain initiatives to market. Get the playbook 👇

$9T a month moves through Broadridge’s tokenized repo platform. At Summit, Broadridge’s Robert Krugman will explain what that scale tells us: blockchain is becoming core infrastructure, and financial firms will either adapt or get left behind. Rob is Chief Digital Officer at Broadridge, where he leads digital strategy and innovation across emerging technologies, new products, and client experiences. For nearly 30 years, he has helped established companies rethink how they operate, reduce costs, and turn new technology into practical business infrastructure. Come to Summit to hear what blockchain adoption looks like at the scale of global finance, and what traditional firms need to do now to stay competitive. Sept 16–17 | Chelsea Industrial, NYC Tickets: avalanchesummit.com

Avalanche builders are solving real problems for real businesses. Morgan Krupetsky explains how Avalanche works with tech enablement partners across finance, payments, gaming, sports, and entertainment to bring blockchain-enabled products to market.

JUST IN: Plume's nOPAL is live on Avalanche. Issued by BlackOpal, the tokenized vault gives allocators access to FX-hedged Brazilian credit card receivables, generating yield as those payments settle. Avalanche brings together issuers and capital in one ecosystem. Read more: https://plume.org/blog/plumes-nopal-is-now-live-on-avalanche

DeFi proved the technology works. Now the bigger question: can it rebuild how credit, liquidity, and risk move through markets? At Summit, Stani Kulechov, founder of Aave Labs, will unpack DeFi’s next leap forward. Stani founded ETHLend in 2017 before launching Aave in 2020, now one of the largest and most trusted lending protocols in DeFi. Aave has continued to expand from lending markets into broader credit infrastructure, including Aave V4, GHO, Horizon, and new ways for consumers and institutions to access onchain liquidity. Come to Summit to hear from one of DeFi’s original builders on how onchain finance can create liquidity where it has not existed before, from tokenized assets to private markets and beyond. Sept 16–17 | Chelsea Industrial, NYC Tickets: avalanchesummit.com