Avalanche🔺

Over the past several months, we’ve focused on one thing: showing what’s possible when blockchain technology is put to work. Today, we’re bringing that story together. Our new brand reflects a simple belief: the future of blockchain will be defined by businesses using the technology to move money, modernize infrastructure, and create entirely new products and experiences. You’ll also notice a renewed connection to the imagery that inspired our name. Because like an avalanche, transformational change builds slowly, gains momentum, and eventually becomes impossible to ignore. That’s the moment we believe this industry is entering. Avalanche. Technology Built for Business. avalanche.com

Over 80,000 people went to a FIFA World Cup watch party using a ticket on Avalanche. For the watch parties at Sports Illustrated Stadium, fans scanned in like any other event while Sports Illustrated Tickets on Avalanche powered it behind the scenes. Fans didn’t need to know. The tickets just worked.

Why is Avalanche Summit in New York? The capital. The institutions. The regulators. The builders turning ideas into real products. New York is home to many of the people shaping the industry, and a meeting point for builders from around the world. On September 16–17, Avalanche Summit brings them together at Chelsea Industrial for two focused days of big ideas, valuable connections, and opportunities to move the industry forward. You should be there, too. Tickets: avalanchesummit.com

Who do you want to see demo at Summit? Behind the Build brings Avalanche apps and products to life, live on stage. See how they work, meet the people building them, and find out what’s next for your favorite apps on Avalanche. Tickets: avalanchesummit.com

Stablecoins reset expectations. Value moves globally in near real time, at low cost. Investors want assets and settlement to keep up. At Summit, Maxwell Stein of BlackRock will show how one of the world’s largest asset managers is adapting. Maxwell is Director, Digital Assets at BlackRock, where he helps drive the firm’s strategy across cryptoassets, stablecoins, and tokenized assets. His work spans product design, internal implementation, and emerging digital asset opportunities across one of the world’s largest asset managers. Come to Summit to hear how Maxwell connects the pieces: stablecoins for global value transfer, tokenized assets for market access, and settlement rails built for the way investors already expect digital markets to work. See you at Summit. Tickets: avalanchesummit.com Sept 16–17 | Chelsea Industrial, NYC

Why bring blockchain technology into your business model? Olivia Vande Woude explains why tokenized finance can deliver better user experiences, unlock new revenue, and strengthen customer retention without relying on traditional banking integrations.

BREAKING: Aave V4 is live on Avalanche Aave’s first V4 deployment beyond Ethereum mainnet sets the stage for new credit markets on Avalanche, including those for tokenized assets. V4 enables specialized lending hubs with tailored risk controls & deep shared liquidity. Read more: https://aave.com/blog/aave-v4-live-avalanche

Blockchain’s next chapter will be measured in business outcomes. Real world solutions creating real institutional adoption. @MorganKrupetsky on why Avalanche has been preparing for this moment for years: