I've rotated the chunk of funds I still have in tradfi into SNAP
https://au.finance.yahoo.com/quote/SNAP/
The stock is down over 90% over the last 5 years.
The latest hardware release is a very expensive dog.
All the voting rights are controlled by the CEO.
BUT
The core business, the social network, is healthy, and it's heavy on the most profitable demographic for advertisers.
The overall business is being weighed down by a spectacularly bad hardware division.
Should Snap be able to get their CEO to spin out the hardware division, that would unshackle the social network to perform. Especially when it comes to price to earnings
https://investor.snap.com/news/news-details/2026/Snap-Inc--Announces-First-Quarter-2026-Financial-Results/default.aspx
And there seems to be an opportunities emerging in their market.
I think the leadership at direct competitor TikTok US is now very uncertain.
Leadership at competitor X has proven to be incredibly poor.
Users rarely leave platforms (cause of their handles) but they do go dark. I expect most large creators on both platforms already have Snapchat profiles.
NFA. The stock is low for a good reasons. Size accordingly.