Powering the holidays 🔺
This holiday season, NYC’s oldest holiday market, the Urbanspace Union Square Holiday Market, will quietly start using stablecoin payments via Urbanspace’s new app. Powered by Avalanche.
Over the course of the season, the market sees millions of visitors across roughly 185 vendors. A big opportunity for potential new Avalanche users, who may not even know they’re using blockchain.
As of December 1, select stalls will accept USDC through Urbanspace’s new holiday payments app.
On the surface: a familiar tap-and-go checkout that feels like any other modern payment.
Under the hood: an embedded, gas-free wallet on Avalanche plus onchain loyalty rewards.
This is a big win for blockchain.
Stablecoins are moving from screens into physical retail, with small businesses serving real customers in one of the busiest markets in the country. Avalanche was chosen to power it thanks to fast finality, low fees, and a flexible design that keeps the blockchain invisible to shoppers.
Payments, powered by Avalanche.
Learn more about the pilot, how the app works, and what it means for stablecoins in everyday life:
https://www.avax.network/about/blog/a-new-kind-of-holiday-exchange-comes-to-life-in-new-york-city