The Detroit Pistons are taking fan engagement to the next level on-chain.
In partnership with Uptop and built on Avalanche, they’re launching a new loyalty program that rewards everyday purchases with digital collectibles, VIP experiences, and real-world perks.
This builds on the success of Uptop’s rollout with the Cleveland Cavaliers, which is already on pace to generate seven-figure annual revenue, grow the fanbase, and deliver measurable ROI to sponsors.
This isn’t experimental. It’s working. And now it’s scaling.
Uptop continues to show how blockchain can unlock real business value for major sports organizations. More teams are on the way.
Read the official announcement here:
https://lnkd.in/eHWReww8
