As a social media manager, there are certain things you should be very careful of
Take these 4 points as your DO(s) and DON’T(s)
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⇨ Respect the DMs
Avoid going through your clients DMs entirely if you’re not authorized
• stay away from DMs
• Don’t even try to read old messages
• or already ended conversations.
Respecting privacy is very professional.
⇨ Be very careful of your activities on the TL
PS: I’ve seen people say they mistakenly repost or comment in wrong places thinking it’s their personal account
Please note that your clients account is a professional or business minded brand that’s why you’re hired!
• Be smart psychologically that you’re logged into your clients account and not yours
• Don’t get carried away, any activity carried out on your clients account should have your clients TOV
[TOV means Tone of voice]
• if you are managing more than 1 account, double check which account you’re logged into before carrying out any activity
Mixing up personal and clients account can lead to very big mistakes!!
⇨ Check thoroughly and proof read!
Certain mistakes shouldn’t be made on your clients account
E.g grammatical errors or wrong graphical representations.
• Read through each sentence of your content before you post
• A thread?, go through each page, ensure appropriate paragraphs and that each page has the correct designs attached.
Etc.
Note that not all clients would tolerate such mistake, you risk losing your job.
⇨ Communicate often with your client
This is necessary to avoid misunderstandings and meet up expectations.
• Get final approval where necessary for highly sensitive posts.
• Endeavor to asks questions, there is no harm in asking questions.
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Your attention to detail and respect for client boundaries are what build trust and success in social media management. Small actions can make a big difference!
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